Evaluation

In what ways does your media product use, develop or challenge forms and convetions of real media products?

Clearly my video is aimed at women between the ages of 16 and 30. This video would be particularly liked by women who like artistic videos. The shots used, I hoped would appear like some of the photos from the influences, however the influences have all got an element of colour against the black and white.









This I hoped to create in my video, however the technology I used did not have the capabilities for me to do this. I felt that the video should still keep the softness and elemental, artistic quality of these images.

The music videos typically aimed at this audience usually show the emotions of the artist, for this audience the songs are about love, relationships and heart break. This is relateable to the audience, so the emotions shown in the video are immediately understood as they probably will have experienced them at some time or another. In order for these emotions to be shown within this video I used close-ups to capture the artists facial expressions.




Also how the artist is standing looking into the distance, as if she is remembering also shows the audience how the artist is feeling. This can be found in many female artists videos which have are about broken heartedness/longing.





I feel that the use of close-ups to demonstrate the artist's emotions is a typical feature of other music videos of this type, this is to allow not only promotion of the artist but also so that the audience can relate to the artist. This I felt was particularly well shown in Leona Lewis' song 'I Got You'.





These close-ups were off to one side of the frame and I thought this worked really well in showing the artist's emotions. These shots influenced how I placed Bethany in the shot when she was leaning on a tree.






The use of black and white in the majority of theshots gives the video a sense of softness as well as portraying the artist's emotions. Emotions are never black and white, and although the video is in black and white, the colour is more a grey scale reflecting the greyness of emotions, therefore reflecting the artist's emotions. The reason I decided to use black and white was because when watching Beyonce's video for 'Broken Hearted Girl' I really liked the emotion that was shown through this. It reflected the relationship between the lyrics and the visuals. Within this video it also had a section of the video in colour.

(unfortunately the clip I wanted to be here to show the use of black, white and colour in Beyonce's song Broken Hearted Girl will not upload, however you can view the whole video in my influences post).

I liked this idea although thought that for my video I would like more that on section of colour. This is why I chose to put the chorus in colour, as the lyics for the chorus I felt would suit a more colourful portrayal.

(unfortunately the clip I wanted to be here to show the use of black, white and colour in my music video's chorus however it will not upload, you can view the whole video in my final video post).

The locations used I felt would fit this music video as the audience would be able to easily relate them as they can all be found in most towns. Also as mentioned earlier I wanted this video to look artistic. When watching Alesha Dixon's 'To Love Agian'. I really liked the locations used and they way they were shot and the with the sunlight.

(unfortunately the clip I wanted to be here to show the use of locations and the artistic shots included in Alesha DIxon's 'To Love Again will not upload, however you can view the whole video in my influences post).

I felt that these types of shots and locations were the feel that I wanted my video to have.

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How effective is the combination of your main product and ancilliary texts?








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How did you use media technologies in the construction and research, planning and evaluation stages?










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What have you learned from your audience feedback?

From my feedback I was pleased they saw that the target audience for my video was women aged between 16 and 30. They said that this was because the artist was female and the emotions portrayed by the song and the visuals were more relateable for women than for men.
When putting the music video together, I decided not to have a male presence in the video as I felt this would show that the artist is trying to move forward. Instead I wanted to show tese fears and emotions within the visuals, linking then to the song. The coloured sectons of the video links to the lyrics, of wanting and this I thought should be in colour as its knowing what she wants, where as in the verses, its more thinking back to memories and how she is feeling, so felt this was better shown in black and white, meaning to show the grey areas of her emotions. The difference between black and white and coloured video, the feedback said that the audience felt they could see the difference in emotions between the two and that this worked well. The feedback said that the codes and conventions of this video led them to see a girl displaying a broken heart and many feedback comments were that they could relate to the emotions shown.
I went on to ask how he artist was porrayed in this vdeo and many of the same comments got made, that the artist although appearing confident was actually lonely and hearbroken, another comment made was that she is in love, but that she is unloved.
When asking about improvements that could be made to the video, there were several suggestions, some I agreed with and some that I didn't. One of the suggestions that I didn't agree with, although it was something it was something I considered when first coming up with ideas. This was that the artist should at some point be running to further develop the relationship between the visuals and the lyrics, however due to the speed of the song I did not feel that this would of looked right.
One suggestion that was made, now after finishing the video is something I would really of liked to of done, and this was to have a few flash backs to the artist and the boy, showing of memories, these would of been in faded shots. When initially deciding on ideas I decided againgst having a male presence in the video as I felt that the video should be about trying to move on, rather than focusing on the past. However, now having finished the video I agree with the suggestion that there should of been some memory type shots.
After asking about improvement points I asked about what they thought worked particularly well in the video and the response was that people liked the mix of black, white and colour within the vdeo and that the shots are artistic. One shot that was repeatedly mentioned as being a good shot was that of the close-up of Bethany leaning against the tree, from this the feedback said that the use of different locations but keeping an element of similarity between them worked well.
Finally, when asking for any other comments several metioned that the lip synching between the video and the audio track was good.


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When doing my evaluation I used Adobe Premier Elements, Windows Movie Maker, a didital camera, a microphone.
Some aspects of my evaluation have had to be written onto the blog because although I have done audio tracks for them I could not work out how to get them onto the blog as just an audio file.


One other vital piece of media technology what I have used constantly over this entire task has been the blog. This has enabled me to upload my work (most of it anyways) so that it can all be stored in the same place with acces to anyone who wants to view it. Also allowed me to of kept track of what work I had done and what had to be done. As well as storing all my work in the order it was done.

I have enjoyed this media task, the challenges involved have meant that I have learnt alot and had a lot of fun along the way.

:-)